D&AD Judges“ poll links creativity & awards glory with commercial success

Creative industry body announces jury line-up from Germany for 2013 Awards

New research out today reveals that winning top creative awards is one of the most important drivers of new business, staff retention and career progression in the creative industry.

The study by D&AD polled a large sample of the most senior advertising and design executives from across the globe. The results show that nearly half of all agencies that have won a D&AD Pencil have gone onto win new business or clients in the following 12 months, which can be directly attributed to the profile gained from winning the award.

The poll found that awards success is vital in helping to build a business“ profile and reputation, with 40 per cent of those surveyed believing that winning awards was the strongest contributor for maintaining the reputation of their organisation.

Nearly three-quarters of respondents agreed that awards success can contribute to attracting and retaining new talent, with some reporting agency headcount growing by 100 per cent compared to the previous year following winning an award.

Nearly 50 per cent of respondents said that an award contributed directly to a salary increase, with some going on to see salary rises of up to 30 per cent or more – proving that winning awards is also an important factor in career development and success.

The findings come as D&AD announces the illustrious international jury for the 2013 Awards.

The judges selected from Germany are:
Hartmut Esslinger (frog design) – Product Design
Dörte Spengler-Ahrens (Jung von Matt/Fleet Hamburg) – Integrated & Earned Media

In the fiftieth Awards, Germany emerged again as a European powerhouse, retaining its lead in the mainland European league-table in 2012, with German work scooping up 33 Awards, topping France“s 31 nominations and pencils.

Tim Lindsay, CEO of D&AD said:

„At a time when the global creative industries face continuing tough economic challenges, delivering outstanding creative work worthy of an award can be a valuable point of differentiation from competitors. The achievement of excellence in creativity is undoubtedly important; it consistently inspires higher quality work by raising the creative bar, which in turn delivers economic success. Our research shows that winning a D&AD Pencil is an important validation that your work is of the highest calibre, and is recognised by both peers and prospective clients and by new talent.

„We hope that the work entered in this year“s Awards – the 51st – continues to break new ground, and will encourage creatives and designers from organisations big and small around the world to rise to the challenge of achieving the ultimate benchmark in commercial creativity, setting the standard for new generations of commercial creatives.“

The D&AD site features in depth case studies on creative campaigns that have succeeeded at the Awards, including Apple which has consistently won accolades for its innovative design. Sir Jony Ive and the Apple design team flew to London in 2012 to collect D&AD Awards for Apple. For further details on case studies linking creativity and commercial success visit:
http://www.dandad.org/learning/case-studies.

Unlike other shows, D&AD only awards work of the highest standard, meaning that the quantity of awards given fluctuates year on year. The scrutiny and rigour imposed by the internationally acclaimed judges is legendary, and ensures that only very best work receives the coveted Yellow and Black Pencils. For those projects that make it in to the famous Annual, Pencil slices are awarded to mark the achievement.

Entries are now open for the 2013 Awards. For a full list of judges and information on pricing, categories and how to enter, visit our website at:http://www.dandad.org/awards/professional/2013.

Work entered must have been commercially released between 1 January 2012 and 31 December 2012 and been produced in genuine response to a client brief. Submissions should be made in their original language by 30th January 2013. The Awards cost from just 95 Pounds to enter this year.

ENDS

D&AD carried out a poll of 180 international jury members in Europe, Asia Pacific, North America, Latin America & Africa during November 2012. The response rate was 30%.

Notes to Editors
D&AD is a membership organisation, awards programme and educational charity serving the global design and advertising community. It aims to promote, stimulate and enable creative excellence, with a view to generating sufficient funds to provide material support to creative people around the world.

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Pressekontakt:
Hope and Glory PR
Valerie Holloway
24a St John Street
EC1M 4 London
+44 (0) 20 7566 9747
valerie.holloway@hopeandglorypr.com
http://www.hopeandglorypr.com