Greater reach and visibility, more traffic as well as improvement of SEO values and better ranking through social bookmarking for PR and press pages
Social bookmarking websites make it easier to find web pages and help generate backlinks to your own websites. Those who bookmark their websites on multiple social bookmarking websites will receive backlinks from each social bookmarking service used. This leads to a better Google/SEO ranking for the respective website. While social bookmarking has been part of daily business for search engine optimizers (SEOs) for many years as a matter of course, the “social bookmarks” on the Internet are often not yet the focus of planning and measures for CEOs, managers and other persons responsible for public relations (PR) and communication. This leaves untapped potential for optimizing Public Relations (PR), media and public relations work on the Internet and establishing “journalist touch points” (JTP) on the Web.
Advantages of Social Bookmarking – also for Public Relations SEO
Classic bookmarks are strips of leather or handmade cardboard that are used to mark a place in a book. Similarly, users can use (social) bookmarks on the Internet to save their favorite websites and revisit them in the future.
Social bookmarking sites are a convenient and ubiquitous method for Internet users to store, organize, search, and manage bookmarks of Web pages on the Internet using metadata. In other words, it is a method for storing and retaining online information or Web pages for later reference and research. “This reveals an approach to public relations (PR) SEO through social bookmarking,” says PR and SEO expert Daniel Görs, owner of the PR SEO Agency Görs Communications ( https://www.goers-communications.de ). “Because journalists and editors, journalists themselves use social bookmarks to structure and archive their research. In addition, they also research via social bookmarks of other users. Social bookmarking should therefore be part of a professional PR SEO strategy. Those responsible for public relations, communications, media and public relations work should therefore socially bookmark all press/media-relevant subpages in addition to the homepage,” advises experienced PR and marketing consultant Daniel Görs. This includes, for example, press contact data, all media/press releases and other press texts, company presentations, image films, external media reports/press releases, testimonials/customer reviews, press kit/information folder and other (background) information for the media, journalists and other stakeholders. Also all blog articles, social media accounts as well as information before, during and after event and trade shows should be socially bookmarked to achieve maximum visibility, reach and optimal Google/SEO ranking for PR. “Especially in the area of social bookmarks or social bookmarking, the enormous potentials, the manifold synergies up to the interdependence of SEO for PR – and PR for SEO become apparent,” emphasizes Daniel Görs, who has more than 20 years of practical experience in the optimal interaction of public relations and search engine optimization / search engine marketing.
Increased visibility in search engines and increased brand awareness through social bookmarks
Since social networks are visited millions of times a day, this is a great way to increase traffic to your website. The more bookmarks you have, the more visitors (“traffic”) you will get.
Fast(er) indexing by Google, Bing & Co.
Social bookmarking is the fastest way to get search engines like Google or Bing to visit a web page or website. In other words, once a website’s links are bookmarked on sites like Mix (formerly StumbleUpon), Reddit, Pocket, etc., the search engines Google, Bing and Co. index the links (depending on the value of the keywords on the website).
Improving SEO values:
Social bookmarking services make it easier to find websites and help generate backlinks to one’s website. When PR, marketing and communications managers bookmark press-relevant websites / subpages on multiple social bookmarking sites, they receive backlinks from each website for these PR-relevant pages. This leads to a higher page rank (also called “PR” among SEOs – not to be confused with “PR” for public relations!) for the respective web pages or websites.
Publishing interesting content (“content”) that appeals to a wider audience leads to higher website awareness and increases website traffic. “I recommend that all PR and communications managers always define a suitable title, meaningful description and relevant keywords (keyphrases) when social bookmarking for PR and press sites so that the keywords are optimized for search terms. This is another way to direct visitors to your own website(s) and to specifically increase the visibility and findability of the press pages / media pages / PR pages. Social bookmarks should not be left to the marketing or SEO department, but should (also) be used smartly by PR and communications professionals,” advises long-time press spokesman and corporate communications manager Daniel Görs.
The consultancy for Public Relations (PR), SEO, content, marketing and digitalization Görs Communications (Lübeck / HanseBelt / Baltic Sea / Hamburg) ensures customer acquisition, better image, increased awareness and sales through Public Relation (PR), search engine optimization, marketing and media.
As a digital, marketing and business consultancy, as an agency and as a coach for public relations (PR), search engine optimization (SEO), marketing and digitalization, we help our customers to achieve much more with optimized communication and modern marketing: More sales, more customers, more awareness, more attention, clear positioning, clever marketing, professional PR.
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